علیرضا محافظت‌کار

علیرضا محافظت‌کار، مدیر ارتباطات یکپارچه بازاریابی (IMC) و مدیر بازاریابی دیجیتال در آژانس PGt است. او در زمینه‌های استراتژی دیجیتال، برنامه‌ریزی کمپین‌های یکپارچه، بازاریابی عملکرد (Performance Marketing)، مدیریت وب‌سایت و ارتباطات برند تخصص دارد.

He plays a key role in developing and managing 360° communication strategies that connect digital marketing, PR, advertising, BTL, creative, and media activities into cohesive brand experiences. His work combines data-driven thinking with creative strategy, enabling brands to improve visibility, engagement, and long-term communication impact.

With experience across leading local and international brands, Alireza has worked on campaigns and communication projects for clients such as Nestlé, Unilever, Pars Hayat, Good Day, realme, Solico Group, Danone, Novo Nordisk, Unilever Kazakhstan, Bel Rouzaneh and Cobel. His expertise covers digital campaign strategy, social media management, influencer marketing, SEO, media planning, competitor analysis, performance tracking, and cross-functional team coordination.

Alongside his professional experience, Alireza holds a Bachelor’s degree in Industrial Engineering and a Master’s degree in Railway Safety Engineering, and is currently pursuing a PhD in Media Management. This combination of analytical, managerial, and media-focused knowledge allows him to approach marketing communication with both strategic depth and practical execution.